The solution is a digital platform that connects small and medium-sized farmers with a network of shared cold storage facilities and transportation services.

Farmers can schedule pick-ups and drop-offs through the app, which uses data analytics to optimize delivery routes and minimize spoilage.

A decentralized network of strategically located temporary cold storage hubs keeps produce fresh until it is transported to the consumer.

The platform leverages collaborative logistics to reduce costs by allowing multiple producers to share storage and transportation resources, employing real-time tracking and management to ensure efficiency and transparency.

This solution minimizes costs and reduces spoilage by making sophisticated logistics and cold-chain technologies accessible to farmers who otherwise cannot afford them.

It optimizes routes and storage based on real-time data, leading to fresher produce reaching consumers faster.

The system is scalable and adaptable to varied demand, providing competitive advantage through reduced logistical barriers.

The technology needed is largely existing — cloud-based platforms, IoT for real-time tracking, and data analytics for route optimization.

Initial capital will be needed for setting up storage hubs and digital infrastructure, but it could be manageable through partnerships with existing cold storage and logistics firms.

Significant regulatory challenges are unlikely, though compliance with food safety standards is necessary.