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Issues
Easily navigate real-world business problems across industry sectors. Explore problems that matter.
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Unlock the full analysis
Innovation doesn’t start with a brainstorm; it starts with a problem worth solving. We offer in-depth real-world issue analysis reports in the form of ProbSheets©.
What’s Inside a ProbSheet©?
A structured deep-dive into real, unresolved innovation problems; built for leaders who turn insights into action.
✅ The Problem Core
Capture the essence of a real-world challenge in a specific industry and sector.
Use it for: Internal briefings and strategic alignment.
🧩 Root Cause Analysis
A breakdown of why this problem persists. We expose the underlying technical, behavioral, or systemic dynamics at play.
Use it to: Avoid shallow solutions and tackle what truly matters.
⚠️ Strategic Dilemma
A map of the real tension: where market logic, human behavior, or regulation conflict.
Use it to: Build smarter solution strategies.
📉 Business Impact
Estimated cost of inaction — or the value of solving it. Could be in efficiency, spend, or human outcomes.
Use it to: Justify internal resource allocation or team focus.
🚀 Solution Opportunity
High-potential innovation zones and “How Might We” prompts. Grounded in real change, not hype.
Use it to: Frame R&D direction or pilot ideas.
🗺️ Market Landscape
When relevant, you’ll get data like market sizing (TAM/SAM/SOM), competition, trends, and regulatory status.
Use it to: Quickly assess feasibility and timing.
🧮 Business Model Levers
Early suggestions for viable monetization paths and customer dynamics.
Use it to: Imagine traction before prototyping.
🎯 Perfect For
Innovation leads, corporate accelerators, product teams, and strategy roles who think in problems first, not just trends.
The Solutions Contemplated
Every ProbSheet© includes not just a deep dive into the problem — but also a structured exploration of how it might be solved. We unpack each solution angle with clear, actionable depth.
🧠 Solution Summary
We describe a standout concept that directly addresses the root problem — showing what it does and how it fits the context.
🚀 Commercial Pathways
From SaaS to revenue-sharing or partnerships — we map realistic routes to market with business models that make sense.
⚙️ Technical Feasibility
We highlight what makes the solution possible today, where it needs development, and how scalable it could become.
📊 Strategic Advantages
What gives the idea a durable edge? We examine potential moats, network effects, and first-mover advantages.
🛠 Required Capabilities
Know what it would take: we list the core team skills needed to bring the idea to life — from product to partnerships.
🔎 Open Questions & Next Steps
Innovation isn’t about being perfect — it's about asking better questions. Each solution ends with key unknowns to validate.
Ready to Explore a Deeper Layer of Opportunity?
Solving the right problem has never been easier.
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