Pop-Flex operates as a SaaS platform that connects real estate developers with potential pop-up tenants.

It offers a flexible leasing management system where landlords can dynamically allocate space for pop-up shops alongside long-term leases, using advanced algorithms to optimize space allocation based on foot traffic patterns and seasonal demand.

The platform incorporates AR technology to allow tenants to visualize and customize retail spaces virtually before setup.

On the operational side, the platform provides real-time insights and analytics on footfall and sales effectiveness, aiding landlords in making data-driven decisions on space utilization.

The platform offers a harmonized integration of pop-up and permanent retail spaces, enhancing foot traffic without sacrificing long-term tenant stability.

By leveraging data analytics, it maximizes revenue potential for landlords and creates a more engaging environment for consumers.

The use of AR technology also reduces the time-to-market for tenants, fostering a more dynamic and agile retail atmosphere.

The technical feasibility is high given existing technologies in space management, analytics, and AR.

Initial costs include platform development and partnerships with real estate firms.

Potential barriers include market education and aligning incentives for both landlords and pop-up tenants.