The agricultural sector is rich in innovation, but these advances too often remain locked behind language barriers and inaccessible advisory formats.

With knowledge siloed in academic language or available only in major tongues, small and mid-sized farmers—especially those in migrant or mixed-language regions—are left out, forced to rely on outdated practices or generic advice that doesn’t match their unique contexts.

This communication gap not only widens the productivity divide but heightens reliance on informal, unverified sources, amplifying risk and uncertainty for both producers and the wider supply chain.

Cross-regional and multi-ethnic farming communities face a lack of standardized and localized knowledge delivery, exacerbated by limited translation infrastructure, cultural nuances, and insufficient digital literacy among extension workers and farmers alike.

Existing government and private extension services cannot scale personalized, multi-language support efficiently.