While regenerative agriculture is often promoted as a boon for both farmers and the environment, the lack of dependable measurement and verification systems for carbon sequestration creates a credibility gap.

This discourages investment, prevents credible claims on climate impact, and hinders the scaling of regenerative practices.

Food producers, investors, and retailers are caught between ambitious climate targets and the practical uncertainties of proving real-world impact, leaving stakeholders unable to meet evolving consumer and regulatory demands.

Accurate, affordable, and scalable methods for monitoring soil carbon and environmental co-benefits are lacking, especially across fragmented landscapes and heterogeneous farming systems.

Existing solutions are often cost-prohibitive, technologically immature, or incompatible with conventional farm operations.

Satellite imaging, third-party audits, and soil sampling services exist but are either too costly, slow, or lack the granularity and trust required by all stakeholders.

Blockchain tracking platforms exist but often depend on unreliable field data.