SupplyChainViz leverages blockchain technology to securely and transparently track all supply chain events from farm to shelf.

Each participant in the supply chain, including farmers, processors, distributors, and retailers, submits relevant data to the platform via a user-friendly interface or IoT-enabled devices.

This data is verified using smart contracts to ensure accuracy and consistency before being added to an immutable blockchain ledger.

Consumers can access this verified information through a QR code on product packaging, providing them with real-time insights into the product's journey, sustainability practices, and ethical sourcing standards.

SupplyChainViz offers a unique solution by utilizing blockchain to provide unparalleled transparency, which not only enhances consumer trust and loyalty but also helps retailers ensure regulatory compliance.

This solution reduces complexity by offering a unified platform for data integration across diverse stakeholders.

The technology required for SupplyChainViz, primarily blockchain and IoT, is mature and widely used in many industries.

The main challenges include the costs of implementation and the need to onboard all stakeholders onto the platform while ensuring seamless data integration.

There is also a competitive landscape with existing supply chain solutions, but few provide comprehensive transparency.