Customers with allergies are forced to make rapid decisions in-store, often without comprehensive allergen data readily available.

Retailers carry the risk of lost revenue, dissatisfied shoppers, and potential liability, while shoppers endure uncertainty and health risks.

The tension lies in ensuring safety without sacrificing shopping convenience or trust.

Food labeling standards differ by supplier and country, and digital systems in stores rarely integrate real-time, SKU-level allergen data.

Consumer-facing platforms fail to synthesize the breadth of ingredient variability, especially for private labels and unpackaged goods.

Retailers rely on standard labels and staff knowledge, often augmented with basic digital directories.

These solutions are fragmented, error-prone, and cannot address ambiguous or in-store prepared foods.

Few systems leverage real-time, SKU-specific data integration.